A PR content collaboration with La Roche-Posay, the French dermocosmetic house trusted by dermatologists worldwide. The partnership centred on the brand's sensitive-skin heroes — Effaclar, Cicaplast Baume B5 and the Toleriane Hydrating Gentle Cleanser.
My storytelling framed La Roche-Posay as the "quiet expert" in a routine — the products you reach for when your skin needs to calm down, repair and reset. The tone was editorial and clinical-meets-cosy.
Campaign highlights
- Reel: "How I calmed a breakout in 7 days with LRP"
- Cicaplast Baume B5 multi-use tutorial (lips, cuticles, post-treatment skin)
- Photo set of the LRP shelfie for grid
The collaboration reinforced my positioning inside the sensitive-skin and dermocosmetic conversation, opening doors to further clinical-skincare partnerships.