A PR content collaboration with Good Molecules — the affordable, science-backed skincare brand loved for its transparent formulas and results-first ethos.
Across a short campaign, I created lifestyle imagery and short-form video that spotlighted the Discoloration Correcting Serum and Niacinamide Brightening Toner, walking viewers through my everyday routine and the tangible improvements to my skin barrier and tone.
Deliverables
- Reel demonstrating the AM/PM routine with the Good Molecules line
- Editorial-style flat-lays and portrait imagery for grid
- Story series with product education and a discount call-to-action