Long-form PR collaboration with Anua, the K-beauty house behind the cult Heartleaf 77% line. My focus was translating clinical benefits — soothing, barrier repair and pore care — into relatable, everyday storytelling.
Campaigns
- Heartleaf 77% Soothing Toner review series
- Peach 70% Niacin Serum "glow diaries" (14-day skin log)
- Cleansing Oil x Foam double-cleanse tutorial
The partnership produced some of my highest-saving content of the year, with the Heartleaf toner reel breaking into six-figure reach organically.